INCOSE Sustainability WG: Ep 02 - Systematically Designing Businesses Fit-for-the-Future

https://oose.zoom.us/j/64660272034?pwd=GmvMRSErD64B6BxaZzB7I0V6Tf3edO.1

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Business leaders and entrepreneurs are faced with ever greater amounts of complexity—driven by an interconnected set of social, environmental, and economic mega-forces of change. Their challenge is how to effectively respond. One area requiring a response is how to create strategies for established organizations, and how to start new organizations, in ways that usefully engage with this growing complexity. A proven approach to engaging with complexity in strategy and startups is business model design. However, existing business modeling tools, strategies, and startup methods only recognize the financial complexity. This means that the growing number of increasingly material risks and opportunities arising from the social and environmental context for all organizations will systematically be missed—creating a huge risk for leaders and their organizations.

The Flourishing Business Canvas and its associated methods for its effective use is a fully systems-based approach to designing strategies and starting new enterprises in light of their full social, environmental, and economic contexts – all the possible sources of risk and opportunity in today’s world. The Flourishing Business Canvas was developed based on rigorous and peer-reviewed academic research and 10 years of testing by 320 organizations and individuals in 47 countries around the world. Since 2023, it has been freely available under a Creative Commons license and is now in use by 1000s of established businesses, startups, coaches, consultants, accelerators, and incubators, including the pan-EU climate change initiative, the national innovation agency of Norway and Canada’s larger centre for social innovation. In this presentation, with plenty of time for Q&A, the Flourishing Business Canvas will be introduced, along with the backcasting against science-based principles approach to designing flourishing business models for startups and established businesses – businesses that are fit-for-the future that is unfolding around us—socially, environmentally, and economically.